Accessibility

Digital access is about communicating information to users in a way that suits their needs.

We are passionate about access and inclusion, and work with disabled people and diverse communities to create, explore and audit websites and apps. The past 10 years have been a time of massive change – and we want to share what we have learned with our clients. The best outcomes stem from input not only from our clients, but also collaboration with audience groups and project partners.

Technology is finally catching up with user needs. For example, magnifiers and screen readers are now being built into smartphones and tablets, allowing users to adjust content to suit their own needs. However, at Surface Impression we know we can do so much more to widen access to our clients’ digital content, so we continue experimenting and pushing technology to work better for users with different access needs.

Our approach includes…

Access user testing

We listen to your audience, finding out what access experiences work best for them. During development, we test what works by asking assistive technology users, running access user testing and focus groups.

Experimentation

We challenge technology to make it as easy as possible for disabled users. We are creative about increasing access; rather than finding accessibility limiting, there is scope to improve the experience for all.

User-centered design

We work with access groups and individuals to ensure access is built into our websites and apps from the start – through early wireframe design stages, interactive prototypes, user testing, and the launch. We review progress on the way to ensure that we are delivering the level of access required by the audience.

Review the whole journey

Digital projects often form part of a broader experience. To better understand how to improve the user’s experience, Surface Impression looks at projects in the context of the user’s whole access journey and their experience of the brand.

Ethics & Equitable Access

Our team is able to guide and advise organizations on best practices to create equitable and inclusive spaces and adopt ethical practices. We often consult with diverse community focus groups to ensure no one is left behind. Our areas of expertise include: inclusive language and community engagement; ethical data collection practices; equitable access to information and resources; ethical representation and cataloguing of artifacts.

Learn more about our key areas of work