How do I make sure my site continues to be accessible?


Your website may be launched and hopefully had user testing along the way but you want to make sure the content you and your team add continues to be accessible into the future. The last thing you want is to restrict certain people from accessing your website after you spent such a long time making sure you launched a brilliant site.

Making a site accessible benefits everyone, and remember that everyone browses a website differently, no matter what their abilities are.

If we have built your website then I am sure you are already familiar with our Editing Tips – where we include lots of information including the eight most common barriers to access. You can also find out the reasons why the following are so important.

Our top tips

  • Always include alt text on an image
  • Break up large chunks of text with subheadings
  • Include captions and/or transcripts for any audio output
  • No carousels please
  • Ensure that foreground and background colours have sufficient contrast (any words written over a busy image is particular no no)
  • Use the clearest and simplest language appropriate for the site’s content
  • Include both a site search and browsing options for your content
  • and finally my no.1 bug bear no “click here” links!

Training – we can build accessibility into your teams

As well as creating an accessible site for you, we also offer training to support you in making sure you continue on this access journey. We’ve listed some options here, but please get in touch with us if you have any questions or queries, or would like to share any ideas for spreading the word about accessibility in your organisation. 

We can help you demonstrate that accessibility and inclusion are core values of your organisation, by supporting you with training, helping you raise awareness and understanding throughout your team. Subjects we cover include: 

  • How to create accessible content: to ensure ongoing accessibility of a site post-launch – and to ensure that the level of accessibility illustrated in your access statement is maintained – we will demonstrate different types of content and how to make sure it’s accessible to everyone. 
  • Review brand or style guidelines for accessibility: your guidelines need to include accessible rules to ensure that access is built in from the core. We can share recommendations for ensuring staff, external developers and contributors create accessible material, and that your briefs make access a mandatory requirement. 
  • How to run your own access testing (to enable you or in house developers to run future checks in-house): as part of this we can demonstrate validators and how to interpret them, and  set up ‘real’ online user tests to hear from users. 
  • Reviewing your digital access strategy: there are many ways of doing this and we’d work with you to find out your current access policies and how digital access fits within that. 

Get in touch with us

Reach out to our team to discuss your ideas and/or requirements further…

UK / Europe

Sally Moorhouse


Surface Impression Ltd.

[email protected]

Canada / USA

Dr. Amy Hetherington


Surface Impression (Canada) Ltd.

[email protected]